Everybody’s business is different

You may want to develop an entire business strategy or need somebody to drive a global rebranding project but can’t justify a full-time senior marketer. You may be starting up or growing a business and need some basic marketing materials. You may even be developing a website for the first time and need a helping hand. If you find yourself without the resources to develop key marketing projects at a time when you need it most, we should talk.

I believe that every business needs an individual approach at the beginning. While a lot of marketing techniques can be a little cookie cutter when you get to the campaign stage, creating the right strategy and marketing direction for each business is far from predictable and needs an experienced person to ask the right questions and to focus in on priorities.

My view is that too many businesses get caught up in trying to do too much, or get involved in marketing channels that miss their target audience completely. While business and marketing terminology may have transformed in the last few years, the principles haven’t.

Know who your priority market is and find the best way to reach them.

And never forget, people buy people so be great to engage with.